I built this site (and most of these case studies) in 2019, a time that no longer seems real in the post COVID-19 era. Needless to say, a lot has happened since then! Here a few projects from the past few years that I’m proud of.
When I came onboard as communications lead at the University of Minnesota’s $14 million terrestrial invasive species research center, my first major task was to overhaul its digital presence.
As a trained plant biologist and creative writer, I like to explore all media when it comes time to tell the story of a published research article’s impact in the community. This mini-campaign told the story of the economic impact of an invasive fruit fly called spotted wing drosophila to the Minnesota berry industry.
I love working with clients who are just embarking on a major, perhaps life-changing journey – a new business, a first-time political campaign. Oftentimes, these clients are excited but uncertain about the first steps of brand ideation and look to me for total guidance. I take the responsibility of creating a brand that will feel personal and inspiring for these clients very seriously.
I’ve benefited from incredible mentors throughout my own career, so it’s important to me that I pay it forward with my own mentoring work.
I take on pro bono projects because I believe that community members who are making a difference deserve top-quality work no matter their operating budgets, and deserve to see their own, deeply personal vision for a life-changing campaign or small business brand come to life with a little bit of technical help.
Work flow efficiency can make or break a project on deadline. Here are a few of my favorite tools for better project and work flow management based on past experience.
