Translating Science and Data through Story

As a trained plant biologist and creative writer, I like to explore all media when it comes time to tell the story of a published research article’s impact in the community. This mini-campaign told the story of the economic impact of an invasive fruit fly called spotted wing drosophila to the Minnesota berry industry.

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Capturing a New Client's Dream Brand by Asking the Right Questions

I love working with clients who are just embarking on a major, perhaps life-changing journey – a new business, a first-time political campaign. Oftentimes, these clients are excited but uncertain about the first steps of brand ideation and look to me for total guidance. I take the responsibility of creating a brand that will feel personal and inspiring for these clients very seriously.

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